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LIV and Let LIV?

Phil Mickleson teeing off at LIV Golf event
Photo by Peter Foley/UPI

A Brief Overview of LIV Golf, and Why it Matters

LIV Golf is a relatively new professional golf league that has generated significant attention and controversy since its announcement in 2021. The league, which is backed by Saudi Arabian investors, promises to offer top golfers unprecedented amounts of prize money, as well as a range of innovative features and fan-friendly experiences. Let’s take a quick look at the structure and financing of the LIV Golf league.


The LIV Golf league is structured as a separate entity from existing professional golf tours, such as the PGA Tour or European Tour. The league has announced plans to hold a series of tournaments around the world, with a focus on fast-paced, shorter events that appeal to a younger, more tech-savvy audience. The league has also promised to offer a range of innovations, such as live miking of players, interactive features for fans, and other enhancements.

One of the key features of the LIV Golf league is its commitment to “player-centric” design, which means that the league will prioritize the needs and desires of top golfers. This includes a commitment to guaranteed payouts to all players, regardless of performance, as well as a more relaxed schedule and the ability to play in fewer tournaments than required by existing tours.


The LIV Golf league is funded by a group of Saudi Arabian investors, including the Public Investment Fund (PIF), which is one of the world’s largest sovereign wealth funds. The league has announced plans to invest more than $200 million in its first year of operation, with a goal of providing more than $100 million in prize money to top players.

The league’s financial structure is based on a model of long-term sustainability, with a focus on attracting top talent and building a loyal fan base. The league has stated that it will not rely on traditional sources of revenue, such as TV contracts or sponsorships, and will instead focus on creating new revenue streams through digital and experiential offerings.


The LIV Golf league has generated significant controversy since its announcement, with critics arguing that the league could undermine the existing structure of professional golf and create a “super league” that is not accountable to the broader golf community. The PGA Tour and other professional golf organizations have expressed concern about the potential impact of the league, with some warning that players who participate in LIV Golf could be suspended or expelled from existing tours.

Despite the controversy, the LIV Golf league has continued to move forward with its plans, announcing a number of high-profile signings and partnerships. The league’s commitment to player-centric design and innovative features has generated significant interest among younger golfers and fans, and it remains to be seen how the league will evolve in the coming years.

Wrap Up

The LIV Golf league represents a significant challenge to the existing structure of professional golf, with its emphasis on player-centric design and unprecedented levels of financing. While the league’s impact on the broader golf community is still uncertain, it is clear that the LIV Golf league has captured the attention of golf fans and players around the world. We’ll be sure to keep our eye on LIV Golf as things progress.

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